Virtual Reality Speed Awareness Campaign
Client: Department of Transport and Main Roads
Director: Tori Garrett
Production Company: Two Little Indians
Advertising Agency: BCM
Creative Director: Steve Mair, Peter Goodall
Copywriter: Peter Goodall
Art Director: Mike Rolfe
Agency Producer: Shane Ford
Print Production Manager: Will Noy
Account Service: Kevin Moreland, Alan Kewley
Client Marketing Manager: Kerrie Tregenza
Front End Designer: Thomas Butler
Digital Producer: Anthony Saunders
Developer: Jonathan Croughton
Post Production: Cutting Edge
Sound Design: Mike Lange
Awarded Best In Show at the 2018 BADC Awards
The Virtual Reality film component of Transport and Main Roads Queensland’s 2017 speed awareness campaign, via agency BCM has taken out Best in Show at the 2018 BADC Awards. The 5 minute VR film was directed by Two Little Indians director Tori Garrett, using the VR medium to effectively tell a dramatic narrative. Working with agency creatives Steve Mair, Peter Goodall and Mike Rolfe and Cutting Edge VR guru Ben Richards, TLI managed to transfer cinematic lighting and excellent dramatic performances into this challenging medium.
Tori Garrett: “It took a long time to get our heads around working in a 360 degree environment and solving the challenges that this sends your way without letting go of the fundamentals of good drama, storytelling and filmmaking. As this is such a new era of filmmaking, the technology was changing on us all the time. The challenge was to embrace the tech by playing with changing POV storytelling in 360 degrees with surround sound. In classical narrative filmmaking, the viewer is for the most part passive. In VR the viewer is ‘present’ as an active agent who engages with the unfolding narrative as either witness or participant. I had to learn a whole new screen grammar! It’s a credit to BCM for pushing into this area so successfully, and we really appreciate the opportunity it provided us to break new ground.”